We can’t talk about the success of digital products without mentioning user experience (UX), since it directly affects how customers feel about your product.

Just one bad experience is enough to lose 88% of first-time users. Furthermore, 46% of unhappy customers will share their negative experience, further damaging your product’s reputation.

The good news is, great UX design is achievable for any business. We’ve found that 85% of customer losses can be predicted and avoided.

So, what UX best practices can help you understand user needs, attract customers, and keep them coming back? Check out our guide for tips on boosting conversions, improving retention rates, and growing a loyal, satisfied customer base through business-focused UX design.

How Great UX Design Boosts Your Bottom Line: The Impact of Money and Metrics

Surveys by McKinsey, Forrester, and UX Planet clearly show that a refined user experience can make a significant impact: 

The success of UX-focused companies like Apple, Netflix, and Amazon Prime reinforces this data. Top design performers boost their revenues at nearly twice the rate of their competitors.

Is your UX/UI Design Hitting the Mark or Falling Short? These Metrics will Reveal the Truth

At Techzooni, we’ve refined our UX approach through hundreds of real-life projects and developed a robust UX value framework to assess the impact of user experience design in ways that matter to businesses. Our framework blends both quantitative and qualitative metrics, ensuring every design decision is perfectly aligned with your business objectives:

Conversion Rate: The percentage of users who complete the desired action.

Task Completion Rate: Measures how long it takes users to complete a task.

Net Promoter Score: Shows how many customers are likely to recommend your product to others.

Customer Satisfaction Score: The number of users who rate the product’s UX as excellent.

Task Success Rate: Indicates the percentage of users who finish a task.

User Error Frequency: Tracks the number of mistakes users make during an action.

User Retention Rate: The number of customers who return to engage with your product again.

Real User Feedback: Always the primary driver of your UX design strategy.

You don’t need to track every metric to assess your UX strategy’s effectiveness. By focusing on a few key indicators that align with your project’s goals, you can easily evaluate your results. For example, a healthcare startup may prioritize user retention and session depth, while an e-commerce company might focus on conversion rates, net promoter score, and cart abandonment rates specific to their industry.

6 UX Best Practices for 2025 and Beyond

Our senior and lead UX designers have identified key best practices to blend user-centric design with a business-driven approach, ensuring your software delivers maximum impact.

Put the User First

It’s not uncommon for solutions to ignore user needs – one in four projects fails due to a market mismatch, and even top Fortune 500 companies aren’t immune to this challenge.

Take Apple’s 2010 launch of iTunes Ping, for example – a social network designed for users to find others with similar music tastes. Despite its potential, it failed to gain traction and was discontinued just two years later. UX limitations were a significant factor in its downfall. One major issue was the sign-up process, where users could only choose three favorite music genres from a very limited list. This was just one of several barriers that ultimately turned away music enthusiasts.

Of course, launching a software product isn’t a solo effort. However, it’s clear that a lack of research into user expectations around UX ultimately hurts the creators.

If a company as large as Apple can survive a costly misstep, smaller businesses are less likely to bounce back from such mistakes. That’s why they must focus on a customer-centric culture right from the start.

Building a product with the customer experience in mind begins by observing, listening, and learning about your market niche and potential customers. 

To achieve high user satisfaction, invest heavily in market research and analyze user behaviors, documenting your insights through user personas and customer journey maps.

A deep understanding of user needs helps identify friction points in existing product designs, giving you the opportunity to find your niche. Think about how Uber transformed the taxi industry – offering upfront pricing, driver ratings, and cashless payments was a game-changer in user experience and provided a major competitive edge over traditional taxis. By addressing users’ desires through thoughtful UX design, Uber’s success story was built on meeting customer needs.

Develop a Custom Design System for Your Product

A UX/UI design system is a set of guidelines and reusable components—‘building blocks’—that streamline and unify the design process for your product. Well-known examples of comprehensive design systems to inspire you include Material Design for Android apps and Human Interface Guidelines for iOS. However, this doesn’t mean you need to create something as extensive as those systems. Your design system can be as simple or complex as your project requires.