Case Study

How We Tripled Lead Volume by Maximizing Efficiency

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Increased Conversion Rate

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Avg CPC Decrease

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Increased New Visitors

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Tripled Lead Volume

Our refined strategy significantly boosted lead generation, proving its effectiveness.

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Improved Ad Spend Efficiency

While ad spend increased, it directly correlated with acquiring higher-quality leads.

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High-Intent Keyword Targeting

Focused on commercial solar keywords to attract the most relevant audience.

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Optimized ROI

Strategic adjustments ensured maximum returns on investment.

Client Background

The client reached out to us due to a shortage of leads from Google Ads. They were specifically looking to generate leads for commercial solar projects while excluding residential installations.

Initial Approach

Starting from scratch, we conducted thorough keyword research. The primary challenge was to focus exclusively on commercial solar keywords.

Campaign Strategy

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SKAG Campaigns: – We initially set up Single Keyword Ad Group (SKAG) campaigns, targeting different locations to allow budget allocation per location.

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Targeted Budget Control – The client required detailed control over ad spend for each specific location.

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Optimization Insights – Running separate campaigns for each location led to higher costs.

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Strategic Consolidation – To enhance efficiency, we merged all locations into a single campaign, reducing costs while improving overall performance.

Before

Spend: $430

Avg. CPC: $4.47

Conversions: 2.00

Clicks: 96

After

Spend: $2.81k

Avg. CPC: $3.00

Conversions: 83.00

Clicks: 935

Conclusion

By fine-tuning our strategy and targeting high-intent commercial solar keywords, we significantly increased lead volume and maximized ad spend efficiency, delivering outstanding results for our client.

We had high expectations for the quality of the first product, and Techzooni did a great job meeting them. When we met the developers, it was clear they were skilled and could bring our vision to life. They explained their plans clearly and quickly answered any questions or solved any issues through open communication.

Alan Mruvka

Founder, StorageBlue

Techzooni has a team of true tech experts, which I really appreciate. They use advanced tools and smart coding methods, ensuring the code is reusable, easy to test, and well-maintained. Their expertise made a big difference in the quality of our project. Great Team to work with. Highly recommend!

Dimitry

CEO, Bravo Pharmacy