A Dynamic E-Commerce Platform for Self-Storage Services
%
Increase in Online Reservations
%
Increase in Mobile Traffic
%
Bounce Rate Decrease
All four facility pages rank in the top 3 Google results for targeted local storage keywords
Positive feedback on ease of use, fast load times, and convenience of online booking
Fully compliant with GDPR, CAN-SPAM, and TCPA regulations.
Client Overview
StorageBlue, a leading self-storage provider in the NJ/NY metro area, needed a modern, responsive, and dynamic website to reflect its strong market presence and support its growing customer base. With locations in Newark, Paterson, Clifton, and Ridgefield, the company offers a wide range of storage units, U-Haul truck rentals, and moving supplies.
The objective was to design and develop a full-featured e-commerce website that allows users to explore unit sizes, reserve storage spaces, and access additional services with ease — all while showcasing the company’s trusted, secure, and community-focused approach.
Company: StorageBlue
Industry: Self-Storage & Moving Services
Location: New Jersey / New York Metropolitan Area
Facilities: Newark, Paterson, Clifton, Ridgefield
Website Objective: Develop a dynamic, user-friendly, and e-commerce enabled website that showcases StorageBlue’s storage solutions, enhances digital customer engagement, and drives online reservations.
Project Goals
Enhance Digital Presence
Create a modern, SEO-optimized website that reflects StorageBlue’s professionalism and local expertise.
User Experience (UX)
Design an intuitive interface for customers to easily browse storage options, get quotes, and make reservations
Mobile Optimization
Ensure flawless performance across all devices.
E-Commerce Integration
Implement an online booking/reservation system with secure payment capabilities.
Local SEO & Location Targeting
Emphasize the four key locations and increase visibility for local searches in New Jersey and New York.
Design Approach
Clean, Trustworthy Aesthetic
We used a blue and white palette to represent trust, security, and professionalism. The design focuses on clarity and user engagement, emphasizing simplicity and ease of navigation.
- UI Design: Bold typography, clear calls to action, and ample white space for a streamlined experience.
- Branding: Consistent with StorageBlue’s identity, the design reflected the company’s secure, reliable, and local expertise.
Mobile-First Design
Given that a significant portion of users browse and book storage units via mobile devices, the website was built with a mobile-first approach. The mobile version offers:
- A responsive layout that adapts seamlessly to any screen size.
- Simple navigation with prominent buttons and large touch targets.
- Fast loading times for a smooth user experience.
Key Features Developed
Dynamic Location Pages
Each facility (Newark, Paterson, Clifton, Ridgefield) has a dedicated, SEO-rich landing page, featuring:
- Local imagery
- Interactive Google Maps
- Operating hours
- Unit availability
- Contact information
Online Reservation System
A streamlined reservation process with:
- Real-time unit availability
- Size filters (closet-sized to oversized garage units)
- Reservation calendar
- Secure checkout/payment integration
- Confirmation email and account access
Service Offerings Integration
Fully integrated offerings such as:
- U-Haul Truck Rentals: Book directly or contact locations for vehicle availability.
- Moving Supplies: Catalog of available moving boxes, packing tape, locks, and more.
- Onsite Manager Chat/Contact Form: Easy access to human support via web forms and live chat.
Custom Unit Size Guide
A visual size guide and storage calculator help users find the best unit for their needs, reducing confusion and improving conversions.
U-Haul Truck Rentals & Moving Supplies
Direct booking options for U-Haul trucks and an easy-to-navigate moving supplies catalog.
Content Management System (CMS)
A scalable CMS (using Strapi) was integrated, allowing StorageBlue’s team to easily update content, add promotions, and manage blog/news posts.
Technologies
Frontend
Bootstrap 5.0, Javascript & JQuery
Backend
Ruby On Rails
Database
PostgreSQL
Security
SSL Encryption, OAuth 2.0 Authentication
Payment Gateway
Sitelink by Storable
Cloud & Infrastructure
AWS (S3, Lambda, EC2), Docker, Kubernetes
Conclusion
This project exemplified how a tailored web development approach — combining e-commerce functionality, user experience design, and local SEO — can significantly enhance customer acquisition and operational efficiency.
StorageBlue now stands out in a competitive market with a website that matches the quality and professionalism of its physical facilities.
We had high expectations for the quality of the first product, and Techzooni did a great job meeting them. When we met the developers, it was clear they were skilled and could bring our vision to life. They explained their plans clearly and quickly answered any questions or solved any issues through open communication.
The new website has completely transformed how customers interact with us online. From browsing units to reserving and paying, everything is seamless. Our locations are finally getting the online visibility they deserve, and our bookings have never been higher. This site truly supports our mission to provide easy and secure storage solutions.