Case Study

How We Skyrocketed Our Website Traffic by 10X

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Increased Conversion Rate

%

Avg CPC Increase

%

Increased New Visitors

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5x Growth in ROAS

Return on Ad Spend (ROAS) increased fivefold, significantly enhancing the client’s revenue.

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Higher Conversion Rates (CVR):

Optimized landing pages and precisely targeted ads resulted in increased conversion rates, turning more visitors into leads.

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Reduced Cost per Conversion

Our optimizations led to a significant drop in conversion costs, ensuring better budget efficiency.

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10x Surge in Website Traffic

We achieved a tenfold rise in website traffic, attracting a larger pool of potential customers.

Client Background

This client is one of our longest-standing partners, having collaborated with us since their inception in 2019. They specialize in freight forwarding, courier services, and parcel forwarding, targeting the MENA region and individuals seeking reliable parcel forwarding solutions

Challenges

5

The logistics and courier industry is highly competitive, making it difficult to stand out in search results and attract high-quality leads without excessive ad spend.

5

Without proper filtering, ads could attract unqualified users who are not genuinely interested in freight forwarding or courier services, leading to high costs with low conversions.

5

Reaching the right audience in the MENA region required adapting ad copy, keywords, and landing pages to align with local language preferences and cultural expectations.

5

Simply driving traffic was not enough; ensuring visitors took desired actions (e.g., submitting a lead form or requesting a quote) required optimized landing pages and continuous testing.

5

Balancing budget allocation while scaling campaigns for maximum ROI was a challenge, requiring advanced campaign structures like SKAG and extensive A/B testing to refine strategies.

Our Approach

This strategic approach ensured sustained growth and efficiency in paid ad campaigns despite industry challenges.

5

Detailed Keyword Research – We conducted in-depth keyword analysis to identify high-intent search terms relevant to freight forwarding and courier services.

5

Dedicated SEM Landing Pages – We designed and optimized landing pages tailored to specific services and target audiences, improving user experience and boosting conversion rates.

5

SKAG Campaign Structure – Implementing Single Keyword Ad Group (SKAG) structures allowed us to achieve precise targeting and higher Quality Scores.

5

Extensive Negative Keyword List – We built an extensive negative keyword list to filter out irrelevant traffic and minimize wasted ad spend.

5

Localized Ad Copy – Our ad copy was carefully crafted to resonate with the MENA audience, incorporating regional language and cultural nuances.

5

A/B Testing – We consistently tested different ad variations and landing page designs to refine performance and maximize results.

Before

Spend:£1.83K

Avg. CPC: £0.33

Conversions: 0.00

Clicks: 5.62K

After

Spend: £60.2K

Avg. CPC: £2.19

Conversions: 370.00

Clicks: 27.5k

Conclusion

By fine-tuning our strategy and targeting high-intent commercial solar keywords, we significantly increased lead volume and maximized ad spend efficiency, delivering outstanding results for our client.

We had high expectations for the quality of the first product, and Techzooni did a great job meeting them. When we met the developers, it was clear they were skilled and could bring our vision to life. They explained their plans clearly and quickly answered any questions or solved any issues through open communication.

Alan Mruvka

Founder, StorageBlue

Techzooni has a team of true tech experts, which I really appreciate. They use advanced tools and smart coding methods, ensuring the code is reusable, easy to test, and well-maintained. Their expertise made a big difference in the quality of our project. Great Team to work with. Highly recommend!

Dimitry

CEO, Bravo Pharmacy