Case Study

Calorie Counter Mobile App Development

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Increase in New Customers

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Increase in Member Retention

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Coaches shared their diet plan with a wide audience and showcased its success using the Calorie Calculator. This led to a 16% increase in visitors eager to try the diet, which had a significant positive impact on the organization’s revenue.

Client Overview

A well-established fitness chain based in California, known for its innovative fitness programs, sought to enhance its value proposition to potential and existing customers. With increasing competition in the fitness industry and growing consumer interest in holistic health and wellness, the chain recognized a need to expand beyond traditional workout offerings. They aimed to create a more integrated experience that catered to the dietary and nutritional needs of gym members.

Challenge

The fitness chain faced several challenges before implementing the new app system:

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Limited Customer Engagement

The gym experience was predominantly focused on physical workouts, which left customers with limited support in managing their nutrition and diet.

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Customer Retention

While the chain had a loyal customer base, customer retention was declining due to a growing interest in other wellness solutions, particularly those that integrated fitness and nutrition.

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Need for Differentiation

As competition from boutique fitness studios and other chains offering nutritional guidance grew, the chain needed to differentiate itself by offering more than just a physical workout. They wanted to be seen as a holistic wellness solution that could also guide customers in making healthier lifestyle choices.

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User Experience and Personalization

Many members were struggling to find personalized diet plans that suited their specific goals, making them less likely to see sustainable results and stay committed.

Solution

The close collaboration between our development team, UX designers, QA, and PM, alongside the medical coordinators and coaches on the customer’s side, enabled us to deliver a high-quality product within 2 months.

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Comprehensive Product Database Access

Access an extensive database of products featuring raw ingredients and prepared meals.

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Monitor Individual Weight Fluctuations

Easily record and observe fluctuations in your weight over time for better health management.

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Search quickly within the products list

Instantly search for products in the database to calculate their calorie content and nutritional information with ease.

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Set Reminders

Set reminders to follow the diet

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Recommendations

Receive recommendations on what to eat next and how to cook it best way

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Gamification Features

Being motivated to stick to the diet through gamification elements.

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Energy Values Display

Show the energy content and nutritional details of a wide variety of products.

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User-Friendly Interface

Provide a seamless and easy-to-navigate design for a better user experience.

Technologies

IOS

Android

Node.js

Angular

Elasticsearch

Conclusion

The launch of the iOS and Android apps, equipped with personalized diet monitoring and recommendation systems, proved to be a game-changer for the Californian fitness chain. By combining the power of technology with a focus on holistic health, the gym was able to enhance customer engagement, improve retention rates, and differentiate itself in a competitive market. The introduction of the app not only attracted 16% more new customers but also fostered a more engaged and loyal customer base.

Techzooni’s ML experts seamlessly integrated with our in-house team. In addition to their hands-on expertise with LLMs, they bring a business-oriented approach to tackling tech challenges. This contributed to the team delivering ahead of schedule, leaving us excited for future projects.

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